Thank You For Clapping is a creative design and development studio established in 2016. We represent a diverse group of people with backgrounds in design, business strategy, product development, programming and creative direction. The idea behind our collective is to gather the best creative and strategic minds to work and collaborate on design and technology-centric projects and startups.
And, despite the fact that futurist, inventor and engineer Ray Kurzweil has predicted the imminent arrival of a sentient, artificial intelligence, we’re currently at a stage where technology is lifeless, inanimate, dead. This means that Siri would probably make a crappy date, despite the fact that she sometimes displays an uncanny knack for snark and that your state-of the-art vacuum cleaner won’t heart your Instagram updates even though it effortlessly caresses the nooks and crannies of your living room like a seasoned housewife. Still, that doesn’t mean we can’t treat machines like they have feelings. Which some of us tend to do even when it comes to useless artifacts like broken, ageing record players.
That’s because there’s poetry, emotion and subjectivity in obsolete technology. As William Gibson, the literary God of tech and sci-fi, wrote in a piece for Rolling Stone Magazine way back in 1989:
»I knew a man whose teen years had been L.A., jazz, the forties. He spoke of afternoons he’d spent, utterly transported, playing 78rpm recordings, “worn down white”, with repeated applications of a sharp steel stylus. That is, the shellac that carried the grooves on these originally black records was plain gone; that man heard that music.«
The love between a man and his ageing machine: slightly perverse yet totally legitimate and ultimately deeply human. So human, in fact, that numerous cultural movements were founded on similar emotions. Where would electronic music, for example, be without a generous helping of machine fetishism?
At this very moment in time, exceptionally smart and gifted engineers, scientist and other venerable nerds are doing their utmost to make the most amazing gadgets the world has ever seen. Things are moving at an incredible pace and trying to keep up with all that unrelenting innovation can, at times, be a little daunting. Your phone communicates with a satellite that hurtles around the Earth. You have more power crammed into your iPad than what a computer the size of a small house could muster in 1971. Not only do they perform well, they look incredible. Out of this world to the point where you intermittently catch yourself pondering the scientific viability of time travel.
What’s more, you get the feeling that the ideation and production behind these feats of engineering weren’t just motivated by profit. Don’t you think the creators want to make other people feel what they feel? Ultimately, it must be about reaching out to other people. Products that are only in it for the money are on the whole uninspiring and tedious. And this is far from being the case with the new breed of gadgets; they make you want to touch them, interact with them and, let’s face it, have them be near you at all times, so that you can really, truly feel what comes out of them.
The love between humans and their machines: worrying, infantile, twisted. And that’s precisely what makes it utterly and deeply human.
Machines may not have feelings, but they do a pretty good job of making us feel.
In each project we engage in, our approach and execution is based on our experience working in the intersection of design, technology and commerce.
We have experienced first hand what it takes to capture attention and go from an initial idea to commercialisation and our disciplines include: Design, Strategy, Concept Development, Creative Direction, Digital Strategy, Software Engineering, Visual Identity, Product Development, Packaging, Writing, User Experience, Art Direction.